Tag Archives: Media coverage

What Makes an Effective Press Release ?

Length, pitch, strategy? Timing maybe? Getting people talking? Controversy? Yep, I am writing less over here but it’s not because I do not have something to say. Because I do. It’s more because I do not have the right time … Continue reading

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The Press Release as Discovery Tool

Originally posted on Beyond PR:
Today’s noisy media environment poses challenge for brands:  how to get for important messages when there is so much fragmentation of the audience — and competition for their attention.  People share and consume incredibly granular…

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