The Press Release as Discovery Tool

Placing relevance into your press release will take you far 🙂

Beyond PR

Today’s noisy media environment poses challenge for brands:  how to get for important messages when there is so much fragmentation of the audience — and competition for their attention.  People share and consume incredibly granular information, and a fundamental communications vehicle – the press release – is proving remarkably adaptable and effective, provided communicators refresh their approach to using this PR workhorse in this new environment.

“Press releases have a chance to be something so much more relevant,” notes Steve Farnsworth, chief strategist at Jolt Digital Marketing, and publisher of the widely-read Steveology blog. “But they have to be immediately specific and relevant.”

Who’s reading press releases (and why?)

According to research PR Newswire conducted with Forrester on the visitors to, a significant portion of millions of monthly visitors are engaged in researching a product or service, and they find  press releases through their use of search…

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About Cristina Popa

Cristina is a WordPress blogger who regularly writes or shares updates on media, public affairs and various topics of interest. You may follow her on Communication for Development WP blog or Twitter @CristinaPopa0
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5 Responses to The Press Release as Discovery Tool

  1. Paul J. Stam says:

    So glad you liked “All for a kiss” on Paper, Mud and Me. – Aloha – pjs.

  2. ledrakenoir says:

    “Today’s noisy media environment poses challenge for brands” – so true – and a big problem for the media being serious…

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