The Press Release as Discovery Tool

Placing relevance into your press release will take you far🙂

Beyond PR

Today’s noisy media environment poses challenge for brands:  how to get for important messages when there is so much fragmentation of the audience — and competition for their attention.  People share and consume incredibly granular information, and a fundamental communications vehicle – the press release – is proving remarkably adaptable and effective, provided communicators refresh their approach to using this PR workhorse in this new environment.

“Press releases have a chance to be something so much more relevant,” notes Steve Farnsworth, chief strategist at Jolt Digital Marketing, and publisher of the widely-read Steveology blog. “But they have to be immediately specific and relevant.”

Who’s reading press releases (and why?)

According to research PR Newswire conducted with Forrester on the visitors to, a significant portion of millions of monthly visitors are engaged in researching a product or service, and they find  press releases through their use of search…

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About Cristina Popa

Cristina is a WordPress blogger passionate about sharing new features related to CMS, WP themes, plugins and many other things interesting for the WordPress community. She holds an MA in Communication and Media and regularly writes or shares updates on media and public affairs. You may follow her on her Communication for Development WP blog or just message her on Twitter @CristinaPopa0
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5 Responses to The Press Release as Discovery Tool

  1. Paul J. Stam says:

    So glad you liked “All for a kiss” on Paper, Mud and Me. – Aloha – pjs.

  2. ledrakenoir says:

    “Today’s noisy media environment poses challenge for brands” – so true – and a big problem for the media being serious…

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