Brands Risk Image in Varying Bangladesh Response

In the aftermath of the Bangladesh garment factory collapse, a Romanian fashionista was about to promote a store in a Romanian mall. When asked by the media over the human costs arising from selling such cheap clothes like the Bangladesh death toll of at least 650 people according to CNN reports, she shrugged her shoulders: It’s only a business decision! So much for reputation management this time.

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About Cristina Popa

Cristina is a WordPress blogger who regularly writes or shares updates on media, public affairs and various topics of interest. You may follow her on Communication for Development WP blog or Twitter @CristinaPopa0
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