Placing relevance into your press release will take you far
Originally posted on Beyond PR:
Today’s noisy media environment poses challenge for brands: how to get for important messages when there is so much fragmentation of the audience — and competition for their attention. People share and consume incredibly granular information, and a fundamental communications vehicle – the press release – is proving remarkably adaptable and effective, provided communicators refresh their approach to using this PR workhorse in this new environment.
“Press releases have a chance to be something so much more relevant,” notes Steve Farnsworth, chief strategist at Jolt Digital Marketing, and publisher of the widely-read Steveology blog. “But they have to be immediately specific and relevant.”
Who’s reading press releases (and why?)