The Press Release as Discovery Tool

Cristina Popa:

Placing relevance into your press release will take you far :)

Originally posted on Beyond PR:

Today’s noisy media environment poses challenge for brands:  how to get for important messages when there is so much fragmentation of the audience — and competition for their attention.  People share and consume incredibly granular information, and a fundamental communications vehicle – the press release – is proving remarkably adaptable and effective, provided communicators refresh their approach to using this PR workhorse in this new environment.

“Press releases have a chance to be something so much more relevant,” notes Steve Farnsworth, chief strategist at Jolt Digital Marketing, and publisher of the widely-read Steveology blog. “But they have to be immediately specific and relevant.”

Who’s reading press releases (and why?)

A couple minutes' worth of press release tweets from this morning.  Click the image to see the live feed.

A couple minutes’ worth of press release tweets from this morning. Click the image to see the live feed.

According to research PR Newswire conducted with Forrester on the visitors to PRNewswire.com, a significant portion of millions of monthly…

View original 384 more words

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About Cristina Popa

Communications professional interested in public policies + affairs, social development, media, mediation etc
This entry was posted in Media and tagged , , , . Bookmark the permalink.

5 Responses to The Press Release as Discovery Tool

  1. Paul J. Stam says:

    So glad you liked “All for a kiss” on Paper, Mud and Me. – Aloha – pjs.

  2. ledrakenoir says:

    “Today’s noisy media environment poses challenge for brands” – so true – and a big problem for the media being serious…

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